Matches in SemOpenAlex for { <https://semopenalex.org/work/W2043225870> ?p ?o ?g. }
Showing items 1 to 87 of
87
with 100 items per page.
- W2043225870 endingPage "90" @default.
- W2043225870 startingPage "75" @default.
- W2043225870 abstract "Expert system development typically requires that a researcher translate domain-specific knowledge into a set of abstract rules describing the relationships between knowledge elements. In marketing, this task has proven to be very difficult. Much of the marketing knowledge is in the form of empirical research rather than generally accepted theories or heuristics. The observed relationships often depend on the research context and these dependencies must be explicitly represented in the rule premises. An alternative approach, described in the present paper, is to represent empirical knowledge in its original context and dynamically abstract the knowledge to analogous new situations. This approach is illustrated with adduce, a frame-based system for reasoning about consumer response to advertising. The system infers how consumers will react to new ads by searching for relevant past advertising experiments and then generalizing research results across similar contexts." @default.
- W2043225870 created "2016-06-24" @default.
- W2043225870 creator A5058615209 @default.
- W2043225870 date "1991-04-01" @default.
- W2043225870 modified "2023-09-27" @default.
- W2043225870 title "Reasoning with empirical marketing knowledge" @default.
- W2043225870 cites W1976303542 @default.
- W2043225870 cites W2058478502 @default.
- W2043225870 cites W2058703800 @default.
- W2043225870 cites W2086618114 @default.
- W2043225870 cites W2123231294 @default.
- W2043225870 cites W2156022826 @default.
- W2043225870 cites W4230828902 @default.
- W2043225870 cites W4250887778 @default.
- W2043225870 doi "https://doi.org/10.1016/0167-8116(91)90008-u" @default.
- W2043225870 hasPublicationYear "1991" @default.
- W2043225870 type Work @default.
- W2043225870 sameAs 2043225870 @default.
- W2043225870 citedByCount "26" @default.
- W2043225870 countsByYear W20432258702012 @default.
- W2043225870 countsByYear W20432258702013 @default.
- W2043225870 countsByYear W20432258702014 @default.
- W2043225870 crossrefType "journal-article" @default.
- W2043225870 hasAuthorship W2043225870A5058615209 @default.
- W2043225870 hasConcept C105795698 @default.
- W2043225870 hasConcept C111919701 @default.
- W2043225870 hasConcept C120936955 @default.
- W2043225870 hasConcept C126042441 @default.
- W2043225870 hasConcept C127705205 @default.
- W2043225870 hasConcept C134306372 @default.
- W2043225870 hasConcept C151730666 @default.
- W2043225870 hasConcept C162324750 @default.
- W2043225870 hasConcept C177264268 @default.
- W2043225870 hasConcept C187736073 @default.
- W2043225870 hasConcept C199360897 @default.
- W2043225870 hasConcept C207685749 @default.
- W2043225870 hasConcept C2522767166 @default.
- W2043225870 hasConcept C2779343474 @default.
- W2043225870 hasConcept C2780451532 @default.
- W2043225870 hasConcept C33923547 @default.
- W2043225870 hasConcept C36503486 @default.
- W2043225870 hasConcept C41008148 @default.
- W2043225870 hasConcept C56739046 @default.
- W2043225870 hasConcept C76155785 @default.
- W2043225870 hasConcept C86803240 @default.
- W2043225870 hasConceptScore W2043225870C105795698 @default.
- W2043225870 hasConceptScore W2043225870C111919701 @default.
- W2043225870 hasConceptScore W2043225870C120936955 @default.
- W2043225870 hasConceptScore W2043225870C126042441 @default.
- W2043225870 hasConceptScore W2043225870C127705205 @default.
- W2043225870 hasConceptScore W2043225870C134306372 @default.
- W2043225870 hasConceptScore W2043225870C151730666 @default.
- W2043225870 hasConceptScore W2043225870C162324750 @default.
- W2043225870 hasConceptScore W2043225870C177264268 @default.
- W2043225870 hasConceptScore W2043225870C187736073 @default.
- W2043225870 hasConceptScore W2043225870C199360897 @default.
- W2043225870 hasConceptScore W2043225870C207685749 @default.
- W2043225870 hasConceptScore W2043225870C2522767166 @default.
- W2043225870 hasConceptScore W2043225870C2779343474 @default.
- W2043225870 hasConceptScore W2043225870C2780451532 @default.
- W2043225870 hasConceptScore W2043225870C33923547 @default.
- W2043225870 hasConceptScore W2043225870C36503486 @default.
- W2043225870 hasConceptScore W2043225870C41008148 @default.
- W2043225870 hasConceptScore W2043225870C56739046 @default.
- W2043225870 hasConceptScore W2043225870C76155785 @default.
- W2043225870 hasConceptScore W2043225870C86803240 @default.
- W2043225870 hasIssue "1" @default.
- W2043225870 hasLocation W20432258701 @default.
- W2043225870 hasOpenAccess W2043225870 @default.
- W2043225870 hasPrimaryLocation W20432258701 @default.
- W2043225870 hasRelatedWork W133502512 @default.
- W2043225870 hasRelatedWork W1504101963 @default.
- W2043225870 hasRelatedWork W1509467138 @default.
- W2043225870 hasRelatedWork W1534006406 @default.
- W2043225870 hasRelatedWork W2066170056 @default.
- W2043225870 hasRelatedWork W2110706569 @default.
- W2043225870 hasRelatedWork W2158321484 @default.
- W2043225870 hasRelatedWork W2269177343 @default.
- W2043225870 hasRelatedWork W4301184885 @default.
- W2043225870 hasRelatedWork W88406245 @default.
- W2043225870 hasVolume "8" @default.
- W2043225870 isParatext "false" @default.
- W2043225870 isRetracted "false" @default.
- W2043225870 magId "2043225870" @default.
- W2043225870 workType "article" @default.