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• W2043631309 abstract "Entry mode choice is a critical decision when a firm expends its business to foreign markets. By applying rational and cybernetic strategies to international strategic decision-making process, this paper investigates how small and medium sized firms (SMEs) decision makers decide their entry mode choices. By focusing on the entry decision making process, this research distinguishes the prior entry mode studies that emphasize the relationship between influencing factors and their impacts on entry mode choices. The results of this study show that SME managers normally adapt a combination of rational and cybernetic strategies in their international entry decision making process. This highlights that SMEs’ international entry decision making process is dynamic and complex." @default.
• W2043631309 created "2016-06-24" @default.
• W2043631309 creator A5042437188 @default.
• W2043631309 date "2012-07-02" @default.
• W2043631309 modified "2023-10-16" @default.
• W2043631309 title "SMEs Entry Mode Decision Making Process: Rational or Cybernetic?" @default.
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• W2043631309 doi "https://doi.org/10.5430/bmr.v1n3p71" @default.
• W2043631309 hasPublicationYear "2012" @default.
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