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- W2043663791 abstract "This paper examines the use of marketplace metaphors to describe workplace relationships – in other words, enterprise language and the ideology behind it. I offer the first ethnographic study to investigate their effects on the daily lives of corporate employees. While management consultants present enterprise ideology as a liberating force for employees, I found that the experience of employees was more complex; the language of enterprise created irony and paradox. In order to analyze these phenomena, I draw on a framework I have developed that centers around the notion of language as inherently “Janus-faced.” This model builds on critically oriented studies of organizational discourse as well as concepts from linguistic anthropology." @default.
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- W2043663791 date "2004-10-01" @default.
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- W2043663791 title "The paradoxical language of enterprise" @default.
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- W2043663791 doi "https://doi.org/10.1080/1740590042000302067" @default.
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