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• W2043711271 abstract "ABSTRACT The success of exporting companies largely depends on their marketing information systems. Acquiring and responding to market information are particularly important in the export marketing context, where changes in the macro environment are very rapid, thereby increasing the need for market information. Companies must collect different information about their foreign markets and analyze, interpret, and use the information to make sound decisions about which markets to enter, how to enter them, and how to satisfy the needs of these markets. The study presented in this article integrates previous work in the literature that has focused specifically- an in a piecemeal fashion- on the determination, acquisition and utilization of export-related information and data (decision support systems) into export information systems. It also examines the effects of organizational and exporting characteristics of the Turkish exporting companies on these variables. The paper offers conclusions, limitations and directions for further research." @default.
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• W2043711271 date "2008-06-04" @default.
• W2043711271 modified "2023-10-17" @default.
• W2043711271 title "Determinants of Export Marketing Research in Turkish Companies" @default.
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• W2043711271 doi "https://doi.org/10.1080/10496480802134696" @default.
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