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- W2043914891 abstract "Public relations is an important element in almost all successful crisis mana ment efforts. Newly developed theory in crisis public relations, though, suggests a shift is necessary in the way practitioners view crises. The well-accepted tactics and techniques advocated by practitioners need to be replaced with strategies and beliefs from a new perspective—a perspective or paradigm that defines excellent crisis public relations practice very differently from the literature of the past 20 years." @default.
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- W2043914891 date "1998-12-01" @default.
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- W2043914891 title "Crisis communication plans: Poor predictors of excellent crisis public relations" @default.
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- W2043914891 doi "https://doi.org/10.1016/s0363-8111(99)80111-8" @default.
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