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• W2044015232 abstract "Abstract This study reports the results of a survey that investigated student perceptions of ethics in marketing today, the role of codes of ethics, and how to incorporate business ethics into the curriculum. A method of raising ethical considerations in the introductory marketing course is then presented. This approach involves a process of selecting examples of marketing activities in which ethical dilemmas are present; discussing major theories of ethical decisionmaking; and structuring the students' analytical approach to discover, evaluate, and argue the ethical dilemmas." @default.
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• W2044015232 date "1992-06-01" @default.
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• W2044015232 title "Business Students' Perceptions of Ethics in Marketing" @default.
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• W2044015232 doi "https://doi.org/10.1080/08832323.1992.10117562" @default.
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