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- W2044084920 abstract "Information education and communication (IEC) is a collection of techniques for exchanging and sharing of information attitudes ideas or emotions with the goal of promoting the adoption of a new behavior by members of a specific target group (Centre for Health Promotion 1996; Centers for Disease Control and Prevention 1996; Rogers & Storey 1987). IEC gives people the power to choose for themselves. If the IEC package is effective members of the target group can begin to take control of their own behaviors based on a radically altered assimilation of information about the possible consequences of their actions (Bandura 1977 1986 1997; Becker 1974; Janz & Becker 1984; Fishbein & Ajzen 1975; Glanz & Rimer 1995). However in order to be effective IEC messages must first be accurate and second must reach and be understood by target audiences. Bad IEC can lead people to make ill-informed decisions that can be damaging to their health and well-being just as good IEC can help them to make well-informed decisions that can positively influence their lives. This article describes the process of development and implementation of the national IEC health strategy in Mali a process that resulted in the creation of integrative structures through which IEC specialists throughout that nation now work with greater effectiveness. More importantly the article provides a case study of the importance of organizations and organizational relationships in strategy design and implementation. The case study shows how the highly successful application of the strategy development and implementation process in Mali enabled IEC technicians to do good IEC. (authors)" @default.
- W2044084920 created "2016-06-24" @default.
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- W2044084920 date "2003-07-01" @default.
- W2044084920 modified "2023-09-25" @default.
- W2044084920 title "Order from Chaos: Organizational Aspects of Information, Education, and Communication (a Case Study from Mali)" @default.
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- W2044084920 doi "https://doi.org/10.1080/10810730305726" @default.
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