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• W2044314516 abstract "ABSTRACT This article explores the marketing of organic products. It identifies the issues that pervade the national, organisational, and individual differences within the global organic industry. These are discussed using the marketing mix framework of product, price, promotion, and place of distribution. It concludes that a large percentage of customers, who are spread throughout the community, purchase organic products, most of whom only purchase it occasionally. The most important attributes of organic products are health, quality, and environment. Promotion of these benefits has the potential to demonstrate that, even at the higher price, they still offer value for money." @default.
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• W2044314516 date "2008-08-14" @default.
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• W2044314516 title "Marketing Organic Products: Exploring Some of the Pervasive Issues" @default.
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• W2044314516 doi "https://doi.org/10.1080/10454440801986421" @default.
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