FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2045220738> ?p ?o ?g. }

• W2045220738 endingPage "130" @default.
• W2045220738 startingPage "117" @default.
• W2045220738 abstract "A destination can seek to convey a certain brand personality through various branding strategies and advertising messages. However, consumers may interpret the communicated messages through the prism of their own perceptions and thus may respond differently to a brand message than was intended. This research attempted to understand the relationship between the perceived and projected destination brand personalities, using South Korea as a case in point. The projected destination personality was assessed through analyzing the contents of the official Korean tourism website, while the perceived destination personality was determined from a survey conducted among a sample of U.S. travelers. The findings revealed significant discrepancies between the two. This research established a methodological framework that could become a practical tool for tourism marketing organizations in their efforts to determine and eliminate potential destination personality incongruence." @default.
• W2045220738 created "2016-06-24" @default.
• W2045220738 creator A5020952516 @default.
• W2045220738 creator A5027684507 @default.
• W2045220738 date "2012-08-23" @default.
• W2045220738 modified "2023-09-27" @default.
• W2045220738 title "Projected and Perceived Destination Brand Personalities" @default.
• W2045220738 cites W1980424522 @default.
• W2045220738 cites W1988860973 @default.
• W2045220738 cites W1991045527 @default.
• W2045220738 cites W2003308666 @default.
• W2045220738 cites W2017640419 @default.
• W2045220738 cites W2020026824 @default.
• W2045220738 cites W2026149024 @default.
• W2045220738 cites W2026449597 @default.
• W2045220738 cites W2027719129 @default.
• W2045220738 cites W2047301223 @default.
• W2045220738 cites W2063413703 @default.
• W2045220738 cites W2066292311 @default.
• W2045220738 cites W2071930458 @default.
• W2045220738 cites W2076266841 @default.
• W2045220738 cites W2077096307 @default.
• W2045220738 cites W2081876545 @default.
• W2045220738 cites W2097305682 @default.
• W2045220738 cites W2108912568 @default.
• W2045220738 cites W2120324932 @default.
• W2045220738 cites W2133097978 @default.
• W2045220738 cites W2135727554 @default.
• W2045220738 cites W2165757156 @default.
• W2045220738 cites W2170009476 @default.
• W2045220738 cites W2331433992 @default.
• W2045220738 cites W3121590070 @default.
• W2045220738 cites W3124394317 @default.
• W2045220738 cites W3124424570 @default.
• W2045220738 cites W4234081717 @default.
• W2045220738 doi "https://doi.org/10.1177/0047287512457259" @default.
• W2045220738 hasPublicationYear "2012" @default.
• W2045220738 type Work @default.
• W2045220738 sameAs 2045220738 @default.
• W2045220738 citedByCount "115" @default.
• W2045220738 countsByYear W20452207382013 @default.
• W2045220738 countsByYear W20452207382014 @default.
• W2045220738 countsByYear W20452207382015 @default.
• W2045220738 countsByYear W20452207382016 @default.
• W2045220738 countsByYear W20452207382017 @default.
• W2045220738 countsByYear W20452207382018 @default.
• W2045220738 countsByYear W20452207382019 @default.
• W2045220738 countsByYear W20452207382020 @default.
• W2045220738 countsByYear W20452207382021 @default.
• W2045220738 countsByYear W20452207382022 @default.
• W2045220738 countsByYear W20452207382023 @default.
• W2045220738 crossrefType "journal-article" @default.
• W2045220738 hasAuthorship W2045220738A5020952516 @default.
• W2045220738 hasAuthorship W2045220738A5027684507 @default.
• W2045220738 hasConcept C112698675 @default.
• W2045220738 hasConcept C144133560 @default.
• W2045220738 hasConcept C15744967 @default.
• W2045220738 hasConcept C162853370 @default.
• W2045220738 hasConcept C169760540 @default.
• W2045220738 hasConcept C17744445 @default.
• W2045220738 hasConcept C185592680 @default.
• W2045220738 hasConcept C187288502 @default.
• W2045220738 hasConcept C18918823 @default.
• W2045220738 hasConcept C198531522 @default.
• W2045220738 hasConcept C199539241 @default.
• W2045220738 hasConcept C2524010 @default.
• W2045220738 hasConcept C25908422 @default.
• W2045220738 hasConcept C26760741 @default.
• W2045220738 hasConcept C2776687071 @default.
• W2045220738 hasConcept C28719098 @default.
• W2045220738 hasConcept C2992285103 @default.
• W2045220738 hasConcept C33923547 @default.
• W2045220738 hasConcept C43617362 @default.
• W2045220738 hasConcept C77805123 @default.
• W2045220738 hasConceptScore W2045220738C112698675 @default.
• W2045220738 hasConceptScore W2045220738C144133560 @default.
• W2045220738 hasConceptScore W2045220738C15744967 @default.
• W2045220738 hasConceptScore W2045220738C162853370 @default.
• W2045220738 hasConceptScore W2045220738C169760540 @default.
• W2045220738 hasConceptScore W2045220738C17744445 @default.
• W2045220738 hasConceptScore W2045220738C185592680 @default.
• W2045220738 hasConceptScore W2045220738C187288502 @default.
• W2045220738 hasConceptScore W2045220738C18918823 @default.
• W2045220738 hasConceptScore W2045220738C198531522 @default.
• W2045220738 hasConceptScore W2045220738C199539241 @default.
• W2045220738 hasConceptScore W2045220738C2524010 @default.
• W2045220738 hasConceptScore W2045220738C25908422 @default.
• W2045220738 hasConceptScore W2045220738C26760741 @default.
• W2045220738 hasConceptScore W2045220738C2776687071 @default.
• W2045220738 hasConceptScore W2045220738C28719098 @default.
• W2045220738 hasConceptScore W2045220738C2992285103 @default.
• W2045220738 hasConceptScore W2045220738C33923547 @default.
• W2045220738 hasConceptScore W2045220738C43617362 @default.
• W2045220738 hasConceptScore W2045220738C77805123 @default.
• W2045220738 hasIssue "1" @default.
• W2045220738 hasLocation W20452207381 @default.
• W2045220738 hasOpenAccess W2045220738 @default.
• W2045220738 hasPrimaryLocation W20452207381 @default.

• next