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- W204527258 abstract "It is constantly emphasized that tourism has a strategic importance for Croatia. Tourism relies on services, which are dependant on the subjects that provide them. The communicative competence of the staff is one of the essential components of the quality service in tourism. As the majority of our guests is from foreign countries, foreign languages are viewed as a pre-requisite for communication in tourism.Globalization processes have brought about changes in different fields of human activities and knowledge. One of them is certainly the change considering the use of particular foreign languages in tourist communication. As the language previously predominant in European tourist destinations, German has been increasingly substituted by the global English language. Within the entire Croatian tourist context, Istria still records its guests mainly from the German- speaking countries who expect communication in their mother tongue. Being a receptive tourist region, Istria must not avoid the possibility of communication with its most numerous group of tourists in their own language because of the acquired habits and good manners, so important in paying attention to that profile of tourists. It is thus significant to create pull strategies for the better promotion of German in education related to the stated fields." @default.
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- W204527258 date "2003-04-01" @default.
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- W204527258 title "The effect of globalization process on foreign languages in the Istrian tourism" @default.
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