Matches in SemOpenAlex for { <https://semopenalex.org/work/W2045348085> ?p ?o ?g. }
- W2045348085 endingPage "40" @default.
- W2045348085 startingPage "16" @default.
- W2045348085 abstract "This paper contributes to the definition and understanding of marketing strategy implementation (MSI). We use Suddaby's (2010) suggestions for construct clarity to propose an improved definition of the construct of MSI. Characterising MSI as a phenomenon with interdepartmental and individual level components, we draw together prior work from the intraorganisational conflict, social psychology, marketing interaction, motivation and organisational commitment literatures to propose a multiple-perspective model of MSI. Finally, we present some results of a small scale (N = 138) survey to examine the relationships suggested by the model. These preliminary findings suggest that the model has prima facie validity and may form the basis for useful future work." @default.
- W2045348085 created "2016-06-24" @default.
- W2045348085 creator A5088780132 @default.
- W2045348085 date "2013-08-27" @default.
- W2045348085 modified "2023-10-14" @default.
- W2045348085 title "Capturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation" @default.
- W2045348085 cites W1507099147 @default.
- W2045348085 cites W1963890852 @default.
- W2045348085 cites W1963944357 @default.
- W2045348085 cites W1964451448 @default.
- W2045348085 cites W1965369006 @default.
- W2045348085 cites W1966263631 @default.
- W2045348085 cites W1966992104 @default.
- W2045348085 cites W1967859498 @default.
- W2045348085 cites W1970147204 @default.
- W2045348085 cites W1970363524 @default.
- W2045348085 cites W1971341376 @default.
- W2045348085 cites W1975164083 @default.
- W2045348085 cites W1976589036 @default.
- W2045348085 cites W1976630138 @default.
- W2045348085 cites W1976948377 @default.
- W2045348085 cites W1978687871 @default.
- W2045348085 cites W1979154680 @default.
- W2045348085 cites W1980435043 @default.
- W2045348085 cites W1981107051 @default.
- W2045348085 cites W1982691352 @default.
- W2045348085 cites W1989502263 @default.
- W2045348085 cites W1993009736 @default.
- W2045348085 cites W1994856472 @default.
- W2045348085 cites W2001858207 @default.
- W2045348085 cites W2001900809 @default.
- W2045348085 cites W2007564072 @default.
- W2045348085 cites W2008701598 @default.
- W2045348085 cites W2010645808 @default.
- W2045348085 cites W2013055446 @default.
- W2045348085 cites W2013140706 @default.
- W2045348085 cites W2015335918 @default.
- W2045348085 cites W2017682659 @default.
- W2045348085 cites W2018162694 @default.
- W2045348085 cites W2020173028 @default.
- W2045348085 cites W2020952676 @default.
- W2045348085 cites W2022786786 @default.
- W2045348085 cites W2023007362 @default.
- W2045348085 cites W2025761641 @default.
- W2045348085 cites W2028065207 @default.
- W2045348085 cites W2028709320 @default.
- W2045348085 cites W2028877696 @default.
- W2045348085 cites W2029374995 @default.
- W2045348085 cites W2029585615 @default.
- W2045348085 cites W2031573241 @default.
- W2045348085 cites W2038362341 @default.
- W2045348085 cites W2044953414 @default.
- W2045348085 cites W2050214591 @default.
- W2045348085 cites W2052293080 @default.
- W2045348085 cites W2057117799 @default.
- W2045348085 cites W2057913536 @default.
- W2045348085 cites W2059187310 @default.
- W2045348085 cites W2061941330 @default.
- W2045348085 cites W2067211461 @default.
- W2045348085 cites W2067506429 @default.
- W2045348085 cites W2067746488 @default.
- W2045348085 cites W2068569565 @default.
- W2045348085 cites W2070219236 @default.
- W2045348085 cites W2070445116 @default.
- W2045348085 cites W2072288680 @default.
- W2045348085 cites W2073738696 @default.
- W2045348085 cites W2077456357 @default.
- W2045348085 cites W2080372296 @default.
- W2045348085 cites W2082399961 @default.
- W2045348085 cites W2083174051 @default.
- W2045348085 cites W2083308164 @default.
- W2045348085 cites W2084829685 @default.
- W2045348085 cites W2085392799 @default.
- W2045348085 cites W2088752125 @default.
- W2045348085 cites W2093209822 @default.
- W2045348085 cites W2093707260 @default.
- W2045348085 cites W2098876214 @default.
- W2045348085 cites W2101380662 @default.
- W2045348085 cites W2107399020 @default.
- W2045348085 cites W2124999700 @default.
- W2045348085 cites W2129804128 @default.
- W2045348085 cites W2132051914 @default.
- W2045348085 cites W2133064739 @default.
- W2045348085 cites W2133285466 @default.
- W2045348085 cites W2136148961 @default.
- W2045348085 cites W2140886034 @default.
- W2045348085 cites W2143933811 @default.
- W2045348085 cites W2144981046 @default.
- W2045348085 cites W2147577207 @default.
- W2045348085 cites W2147971073 @default.
- W2045348085 cites W2150365661 @default.
- W2045348085 cites W2157582179 @default.
- W2045348085 cites W2165658331 @default.
- W2045348085 cites W2169394416 @default.
- W2045348085 cites W2173620872 @default.
- W2045348085 cites W2175873029 @default.
- W2045348085 cites W2326427413 @default.
- W2045348085 cites W4231008072 @default.