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- W2045442712 abstract "The purpose of strategy is to outmaneuver and outperform competitors, present and future. But all too often, organizations are caught off guard by their competitors' strategic initiatives, or they are surprised by a competitor's responses to their own strategic moves. Competitor scenarios offer a unique method of identifying and testing plausible competitor strategy alternatives. They also allow an organization to assess its responses to competitors' moves and select a strategy that is viable in a variety of competitive conditions. This article provides a number of distinct approaches to developing competitor scenarios and shows how a firm can fully understand the implications of issues identified in the scenarios it creates." @default.
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- W2045442712 title "Using scenarios to beat out the competition" @default.
- W2045442712 doi "https://doi.org/10.1002/npr.4040160407" @default.
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