Matches in SemOpenAlex for { <https://semopenalex.org/work/W2045490200> ?p ?o ?g. }
Showing items 1 to 59 of
59
with 100 items per page.
- W2045490200 endingPage "174" @default.
- W2045490200 startingPage "163" @default.
- W2045490200 abstract "La cooperation entre marques est devenue une pratique courante en marketing. Les alliances de marques, et plus particulierement les operations de co-branding, peuvent etre profitables pour chacune des marques. Les conditions de succes de ces nouvelles formes de collaboration resident notamment dans le choix judicieux de la marque partenaire, et dans la pertinence et l’originalite de l’offre proposee aux consommateurs." @default.
- W2045490200 created "2016-06-24" @default.
- W2045490200 creator A5067631505 @default.
- W2045490200 creator A5074867486 @default.
- W2045490200 date "2003-08-01" @default.
- W2045490200 modified "2023-10-06" @default.
- W2045490200 title "Alliances de marques : quel profit pour les marques partenaires?" @default.
- W2045490200 cites W1591479433 @default.
- W2045490200 cites W1974204076 @default.
- W2045490200 cites W1981536927 @default.
- W2045490200 cites W2006434532 @default.
- W2045490200 cites W2013163034 @default.
- W2045490200 cites W2047943462 @default.
- W2045490200 cites W2063169022 @default.
- W2045490200 cites W2105843413 @default.
- W2045490200 cites W2328277489 @default.
- W2045490200 doi "https://doi.org/10.3166/rfg.145.163-174" @default.
- W2045490200 hasPublicationYear "2003" @default.
- W2045490200 type Work @default.
- W2045490200 sameAs 2045490200 @default.
- W2045490200 citedByCount "8" @default.
- W2045490200 countsByYear W20454902002013 @default.
- W2045490200 countsByYear W20454902002019 @default.
- W2045490200 countsByYear W20454902002020 @default.
- W2045490200 crossrefType "journal-article" @default.
- W2045490200 hasAuthorship W2045490200A5067631505 @default.
- W2045490200 hasAuthorship W2045490200A5074867486 @default.
- W2045490200 hasBestOaLocation W20454902002 @default.
- W2045490200 hasConcept C142362112 @default.
- W2045490200 hasConcept C144133560 @default.
- W2045490200 hasConcept C15708023 @default.
- W2045490200 hasConceptScore W2045490200C142362112 @default.
- W2045490200 hasConceptScore W2045490200C144133560 @default.
- W2045490200 hasConceptScore W2045490200C15708023 @default.
- W2045490200 hasIssue "145" @default.
- W2045490200 hasLocation W20454902001 @default.
- W2045490200 hasLocation W20454902002 @default.
- W2045490200 hasLocation W20454902003 @default.
- W2045490200 hasLocation W20454902004 @default.
- W2045490200 hasLocation W20454902005 @default.
- W2045490200 hasOpenAccess W2045490200 @default.
- W2045490200 hasPrimaryLocation W20454902001 @default.
- W2045490200 hasRelatedWork W1013667899 @default.
- W2045490200 hasRelatedWork W11365241 @default.
- W2045490200 hasRelatedWork W157591366 @default.
- W2045490200 hasRelatedWork W1589203209 @default.
- W2045490200 hasRelatedWork W2557454913 @default.
- W2045490200 hasRelatedWork W2559405764 @default.
- W2045490200 hasRelatedWork W2603296253 @default.
- W2045490200 hasRelatedWork W2732870254 @default.
- W2045490200 hasRelatedWork W828925460 @default.
- W2045490200 hasRelatedWork W93312527 @default.
- W2045490200 hasVolume "29" @default.
- W2045490200 isParatext "false" @default.
- W2045490200 isRetracted "false" @default.
- W2045490200 magId "2045490200" @default.
- W2045490200 workType "article" @default.