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- W2045491761 abstract "ABSTRACT This paper explores how perceived attractiveness of the social life at a college/university influences potential applicants' likelihood to request information from, visit and apply to (decision approach actions) that school. Results obtained from a study of high school juniors indicate that attractiveness of social life, defined in terms of characteristics of the people and experiences to be found at a school, is at least as important as quality of education in determining the likelihood of a candidate undertaking decision approach actions toward a school. The implications of these findings for colleges'/universities' recruitment efforts are discussed." @default.
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- W2045491761 date "2004-11-08" @default.
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- W2045491761 title "Attracting College Candidates: The Impact of Perceived Social Life" @default.
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- W2045491761 doi "https://doi.org/10.1300/j050v14n01_06" @default.
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