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- W204555997 abstract "One of the most important objectives in marketing field is to get a better understanding about consumer. In this paper, we have analysed the concept of heterogeneity and its treatment in consumer choice models. Follo- wing a review of the theoretical foundations and formulations about heterogeneity in consumer choice models, we proposed a classification of different kinds of heterogeneity. After this, and using scanner data we describe an empi- rical application in the context of consumer choice. Firstly, we developed a non heterogeneity MNL model. After that, we compare it with a random effects model and with a latent segments ones. Results show that models which con- sidered heterogeneity explain consumer choice behavior more eficiently. Finally, main contributions of the study are discussed." @default.
- W204555997 created "2016-06-24" @default.
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- W204555997 date "2007-01-01" @default.
- W204555997 modified "2023-09-23" @default.
- W204555997 title "La heterogeneidad del consumidor en los modelos de elección: evidencias empíricas utilizando modelos logit" @default.
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