Matches in SemOpenAlex for { <https://semopenalex.org/work/W2045597906> ?p ?o ?g. }
- W2045597906 endingPage "208" @default.
- W2045597906 startingPage "193" @default.
- W2045597906 abstract "Purpose – This study aims to determine whether smartphones create the best communication fit with a young audience. Design/methodology/approach – To validate the hypotheses, a task-based laboratory study was conducted. And smartphone film and television (TV) film were provided in the laboratory. Young respondents were recruited in the classroom and brief introduction and film were broadcasted. After watching the film, levels of respondent’s emotional experience was measured via questionnaire. Findings – The results indicate that when the text of the film matches the young audience’s schema, the young audience uses, mainly, imagery coding to interpret the text and achieve an emotional experience. Conversely, when the text and schema do not match, the young audience uses both proposition coding and imagery coding. Practical implications – Based on the results found in this study, companies should use different texts to match the different schema of young audiences to ensure that audiences can process coding and enjoy emotional experiences when using smartphone. Originality/value – Dual-coding theory is applied to determine which coding system the audience use to interpret the new-media text, such as smartphone films." @default.
- W2045597906 created "2016-06-24" @default.
- W2045597906 creator A5021296207 @default.
- W2045597906 creator A5091079339 @default.
- W2045597906 date "2014-06-10" @default.
- W2045597906 modified "2023-10-16" @default.
- W2045597906 title "Young audiences’ emotional experience on smartphone film: an application of dual-coding theory" @default.
- W2045597906 cites W1584883541 @default.
- W2045597906 cites W1967935052 @default.
- W2045597906 cites W1968185118 @default.
- W2045597906 cites W1971089268 @default.
- W2045597906 cites W2007897826 @default.
- W2045597906 cites W2010301148 @default.
- W2045597906 cites W2010858253 @default.
- W2045597906 cites W2027336107 @default.
- W2045597906 cites W2031694597 @default.
- W2045597906 cites W2036620002 @default.
- W2045597906 cites W2039981293 @default.
- W2045597906 cites W2043612358 @default.
- W2045597906 cites W2046040625 @default.
- W2045597906 cites W2053295765 @default.
- W2045597906 cites W2060147741 @default.
- W2045597906 cites W2065870886 @default.
- W2045597906 cites W2067752435 @default.
- W2045597906 cites W2069802246 @default.
- W2045597906 cites W2070256219 @default.
- W2045597906 cites W2083439948 @default.
- W2045597906 cites W2083847287 @default.
- W2045597906 cites W2084302167 @default.
- W2045597906 cites W2092464976 @default.
- W2045597906 cites W2097675389 @default.
- W2045597906 cites W2111560253 @default.
- W2045597906 cites W2113292019 @default.
- W2045597906 cites W2116288455 @default.
- W2045597906 cites W2121354420 @default.
- W2045597906 cites W2135964108 @default.
- W2045597906 cites W2139346530 @default.
- W2045597906 cites W2142032252 @default.
- W2045597906 cites W2143145655 @default.
- W2045597906 cites W2146288845 @default.
- W2045597906 cites W2154384880 @default.
- W2045597906 cites W2167823696 @default.
- W2045597906 cites W2505508334 @default.
- W2045597906 cites W3123065118 @default.
- W2045597906 cites W4237227762 @default.
- W2045597906 cites W4243033101 @default.
- W2045597906 cites W4256123490 @default.
- W2045597906 cites W4292811746 @default.
- W2045597906 doi "https://doi.org/10.1108/yc-07-2013-00384" @default.
- W2045597906 hasPublicationYear "2014" @default.
- W2045597906 type Work @default.
- W2045597906 sameAs 2045597906 @default.
- W2045597906 citedByCount "1" @default.
- W2045597906 countsByYear W20455979062016 @default.
- W2045597906 crossrefType "journal-article" @default.
- W2045597906 hasAuthorship W2045597906A5021296207 @default.
- W2045597906 hasAuthorship W2045597906A5091079339 @default.
- W2045597906 hasConcept C11012388 @default.
- W2045597906 hasConcept C144024400 @default.
- W2045597906 hasConcept C15744967 @default.
- W2045597906 hasConcept C17744445 @default.
- W2045597906 hasConcept C179518139 @default.
- W2045597906 hasConcept C199539241 @default.
- W2045597906 hasConcept C23123220 @default.
- W2045597906 hasConcept C2776640315 @default.
- W2045597906 hasConcept C2776950860 @default.
- W2045597906 hasConcept C36289849 @default.
- W2045597906 hasConcept C41008148 @default.
- W2045597906 hasConcept C49774154 @default.
- W2045597906 hasConcept C52146309 @default.
- W2045597906 hasConcept C77805123 @default.
- W2045597906 hasConceptScore W2045597906C11012388 @default.
- W2045597906 hasConceptScore W2045597906C144024400 @default.
- W2045597906 hasConceptScore W2045597906C15744967 @default.
- W2045597906 hasConceptScore W2045597906C17744445 @default.
- W2045597906 hasConceptScore W2045597906C179518139 @default.
- W2045597906 hasConceptScore W2045597906C199539241 @default.
- W2045597906 hasConceptScore W2045597906C23123220 @default.
- W2045597906 hasConceptScore W2045597906C2776640315 @default.
- W2045597906 hasConceptScore W2045597906C2776950860 @default.
- W2045597906 hasConceptScore W2045597906C36289849 @default.
- W2045597906 hasConceptScore W2045597906C41008148 @default.
- W2045597906 hasConceptScore W2045597906C49774154 @default.
- W2045597906 hasConceptScore W2045597906C52146309 @default.
- W2045597906 hasConceptScore W2045597906C77805123 @default.
- W2045597906 hasIssue "2" @default.
- W2045597906 hasLocation W20455979061 @default.
- W2045597906 hasOpenAccess W2045597906 @default.
- W2045597906 hasPrimaryLocation W20455979061 @default.
- W2045597906 hasRelatedWork W2007405091 @default.
- W2045597906 hasRelatedWork W2022271774 @default.
- W2045597906 hasRelatedWork W2053885849 @default.
- W2045597906 hasRelatedWork W2072873389 @default.
- W2045597906 hasRelatedWork W2113185734 @default.
- W2045597906 hasRelatedWork W2355862304 @default.
- W2045597906 hasRelatedWork W2356108042 @default.
- W2045597906 hasRelatedWork W2748952813 @default.
- W2045597906 hasRelatedWork W2899084033 @default.