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- W2045960571 abstract "The study examined the moderating effect of personality variable of excellence on the predictive effectiveness of multi-attribute attitude model. Data were collected from Master's students in business administration at four Canadian universities. Analysis indicated that the students who scored high on excellence showed a stronger correlation between attitude and intention to enter a program than the students who scored low. It was speculated that excellence has potential as a segmentation variable for complex, high involvement products." @default.
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- W2045960571 title "Individual Differences Approach to Multi-Attribute Attitude Model: An Application to Choice of Graduate Program in Business" @default.
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- W2045960571 doi "https://doi.org/10.2466/pr0.1983.52.1.103" @default.
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