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- W204617120 abstract "The theme of my thesis is a project of marketing strategy in a company providing services in the catering. The aim of the thesis is processing of strategic intention resulting from the vision of this company. Finding the weak points that influence why the internal customers of the company do not use these services and using opportunities which could improve its economics with the help of aiming to small companies and seniors of this micro-region. Basic concepts of catering, marketing of services and marketing strategies have been made clear in the theoretical part. The analytic part contains an analysis into the contemporary state of marketing management in the company providing services in the catering by using external and internal analysis. The project part includes recommendations to eliminate the gaps resulting the analysis carried out,, targeting the implementation to the new customer segments and eliminate the gaps resulting from the survey among internal staff . In conclu-sion, the benefits and risks of the project are evaluated." @default.
- W204617120 created "2016-06-24" @default.
- W204617120 creator A5040810855 @default.
- W204617120 date "2011-05-02" @default.
- W204617120 modified "2023-09-26" @default.
- W204617120 title "Projekt marketingové strategie pro firmu poskytující služby v oblasti stravování" @default.
- W204617120 hasPublicationYear "2011" @default.
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