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- W2046202339 abstract "In two studies it is demonstrated that people's self-construal level may influence the extent to which they spontaneously produce divergent ideas. In Study 1, it is shown that construing the self at a personal level (“I”) induces the motivation to be independent, alone, and different, whereas construing the self at a social level (“we”) induces the motivation to be accepted, together, and to conform. In Study 2, it is shown that—in the absence of explicit instructions to be different—personal self-construals lead to more diversity (e.g., drawing a golf cart as an example of a motor vehicle), whereas social self-construals lead to less diversity (e.g., drawing a car as an example of a motor vehicle). Possible implications for brainstorm sessions in groups and other group-based ventures in which diversity is desired are discussed." @default.
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- W2046202339 date "2008-06-01" @default.
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- W2046202339 title "I versus We: The Effects of Self-Construal Level on Diversity" @default.
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