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- W2046335957 abstract "This paper presents the importance of a logo as a graphic element to support a corporate identity. A logo is a graphic identity vector and it has its place in a communication strategy of a company. It is about the signature of a company. That is why is very important to be able to create a harmony between colours and shapes concerning the universe of logos. There are two stages: first, the research and market projection and the second, the creative graphic work. These two stages achieve the possibility to make a logo lifting” when is necessary." @default.
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- W2046335957 date "2012-01-01" @default.
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- W2046335957 title "Logo Design and the Corporate Identity" @default.
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- W2046335957 doi "https://doi.org/10.1016/j.sbspro.2012.08.218" @default.
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