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• W2046338468 startingPage "127" @default.
• W2046338468 abstract "The purpose of this study is to examine the effects that negative and positive news stories about corporate activities have on customer relationships with those companies. To test the proposed hypotheses, a 2 by 2 (positive versus negative news story; high versus low customer satisfaction) factorial design was implemented. The dependent variables are corporate credibility, CEO reputation for leadership and customer perceptions of the quality of customer-company relationships. The study confirms the impact of negative news stories on relationship building. The experiment that was run to collect data provides a better understanding of how differently slanted news stories, when combined with customer satisfaction levels, affect customer-corporate relationships. The study also provides information about the role that intangible assets play in relationship building. The findings indicate that negative media coverage of corporations has the potential to damage the image of a corporation and its CEO." @default.
• W2046338468 created "2016-06-24" @default.
• W2046338468 creator A5007873523 @default.
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• W2046338468 date "2011-06-01" @default.
• W2046338468 modified "2023-09-27" @default.
• W2046338468 title "Satisfaction, corporate credibility, CEO reputation and leadership effects on public relationships" @default.
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• W2046338468 doi "https://doi.org/10.1057/jt.2011.10" @default.
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