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• W2046361059 abstract "This article examined the relationship between managerial responsibilities for important trade show tasks and the marketing performance of exhibiting firms. Drawing theoretical insights from the functionalist perspective of managerial roles and organizational role theory, this article proposed and validated theory based, multiple, task-managerial responsibility linkages using a large international b2b trade show as a context. The empirical results indicated that the marketing performance of exhibiting firms was enhanced when (a) middle managers were assigned the trade show objective setting task, (b) lower and middle managers were involved in the trade show selection decision and (c) lower managers executed the booth management task. The paper concluded by discussing the theoretical and practical implications of these findings." @default.
• W2046361059 created "2016-06-24" @default.
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• W2046361059 date "2012-04-01" @default.
• W2046361059 modified "2023-09-25" @default.
• W2046361059 title "Managing Trade Show Campaigns: Why Managerial Responsibilities Matter?" @default.
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• W2046361059 doi "https://doi.org/10.1080/10496491.2012.668434" @default.
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