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• W2046756087 abstract "Purpose This paper aims to reconsider and reframe the relationship between retail and consumer revolutions, arguing that the two have too often been separated empirically and conceptually. Design/methodology/approach Reviewing a broad range of literature, the paper discussed the ways in which the historiography of retailing and consumption might be brought together by a greater focus on and theorisation of shopping. Findings The paper highlights equivocation in the literature about the extent to which retailing was transformed during the eighteenth century in response to consumer changes. Whilst some aspects were dramatically transformed, others remained largely unchanged. It draws on a rather smaller body of work to illustrate the ways in which shopping practices were instrumental in connecting shops and consumers, linking the cultural world of consumption to the economic realm of retailing. Originality/value The key argument is that, if studies of shopping are to be useful in furthering the understanding of retailing and consumption, then the paper must theorise shopping more fully. In particular, the paper emphasises the insights afforded by notions of performance and identity, and by analyses of consumer motivation; arguing that these offer the opportunity to link shopping to wider debates over politeness, gender roles and even modernity." @default.
• W2046756087 created "2016-06-24" @default.
• W2046756087 creator A5033201311 @default.
• W2046756087 date "2010-08-10" @default.
• W2046756087 modified "2023-10-18" @default.
• W2046756087 title "A history of shopping: the missing link between retail and consumer revolutions" @default.
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• W2046756087 doi "https://doi.org/10.1108/17557501011067860" @default.
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