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• W2047101080 abstract "A model of consumer's choice between different supermarket formats is developed. Three formats are considered, conventional supermarkets characterized by high-low pricing, wide assortment and some service, discount stores characterized by every-day-low-pricing, narrow assortment and no service, and hypermarkets, characterized by a pricing policy somewhat in between the two other formats, large assortment and some service. The model is developed within the framework of the multinomial logit model that has been widely used in retailing but also strongly criticized. Problems involved in using this framework is discussed, and a random coefficients logit model is suggested to remedy these problems. The model is estimated as a hierarchical Bayes model, and the estimated parameters are compared to the estimates of a standard logit model. The importance of the choice determinants is assessed by analyzing direct- and cross-choice elasticities. Input for this research is provided by data from a survey of grocery shopping in the greater Copenhagen metropolitan area." @default.
• W2047101080 created "2016-06-24" @default.
• W2047101080 creator A5005506329 @default.
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• W2047101080 date "2003-05-01" @default.
• W2047101080 modified "2023-10-04" @default.
• W2047101080 title "A hierarchical Bayes model of choice between supermarket formats" @default.
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• W2047101080 doi "https://doi.org/10.1016/s0969-6989(03)00008-0" @default.
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