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• W2047450450 abstract "Examining changes in two different retail formats, we show that consumers alter their purchases depending on the retail environment. In both settings, the change in behavior coincides with a reduction in the interpersonal interaction required to complete a transaction. As such, we contend that the format changes reduced a “social friction” that would otherwise inhibit consumers due to an implicit cost associated with ordering certain items in social settings. This paper was accepted by Pradeep Chintagunta, marketing." @default.
• W2047450450 created "2016-06-24" @default.
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• W2047450450 date "2015-12-01" @default.
• W2047450450 modified "2023-10-02" @default.
• W2047450450 title "The Effect of Social Interaction on Economic Transactions: Evidence from Changes in Two Retail Formats" @default.
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• W2047450450 doi "https://doi.org/10.1287/mnsc.2014.2030" @default.
• W2047450450 hasPublicationYear "2015" @default.
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