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• W2047497444 abstract "Abstract The authors propose and demonstrate a discourse model of the dynamic relationships between consumption practices and consumption texts. They use discourse theory to show how product meanings are created, negotiated, and altered. Then they demonstrate an interpretive method based on the model, using data drawn from television commercials and television programs. They also document the influence of historical discourse on contemporary product meaning." @default.
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• W2047497444 date "1998-03-01" @default.
• W2047497444 modified "2023-09-24" @default.
• W2047497444 title "A Model of Product Discourse: Linking Consumer Practice to Cultural Texts" @default.
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• W2047497444 doi "https://doi.org/10.1080/00913367.1998.10673541" @default.
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