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• W2047580484 abstract "Purpose – The purpose of this paper is to examine factors that explain cross-national differences in country-of-origin consumer perceptions. Design/methodology/approach – This is a study using a drop-off and pick-up survey among male responders. The final sample size comprised 202 consumers in Canada and 153 in Taiwan. The data were analyzed using t tests and Spearman non-parametric correlations. Findings – The results indicate that product complexity and manufacturing process moderate country-of-origin perceptions. In addition, differences in product-country familiarity, travel distance and national consumer characteristics like ethnocentrism, patriotism, animosity and cultural/linguistic affinity are significantly associated with cross-national differences in country-of-origin perceptions. Cultural distance was not related to cross-national differences. Research limitations/implications – Because this study was based on consumer perceptions of a limited number of countries, carried out in only two count..." @default.
• W2047580484 created "2016-06-24" @default.
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• W2047580484 date "2015-03-02" @default.
• W2047580484 modified "2023-10-11" @default.
• W2047580484 title "Canada Taiwan differences in product-country perceptions" @default.
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• W2047580484 doi "https://doi.org/10.1108/ijcoma-10-2012-0066" @default.
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