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• W2047661818 abstract "The purpose of this paper is to explore the relationships between self-construals and consumer decision-making styles. This paper proposes the hypothesis about the relationships between constructs and verifies them based on a sample of 260 consumers. The results show that consumers with different self-construal prefer various decision-making styles. Discussions on the theoretical, practical and future researcher implications are provided." @default.
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• W2047661818 date "2013-11-01" @default.
• W2047661818 modified "2023-09-26" @default.
• W2047661818 title "Culture and consumers' decision-making styles: An experimental study in individual-level" @default.
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• W2047661818 doi "https://doi.org/10.1109/iciii.2013.6703182" @default.
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