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- W2047665694 abstract "Local Authorities throughout Europe are coming under considerable pressure to permit the growth of shopping developments further and further ‘out-of-town’. As both the disciplines of marketing and town planning deal with the consumer, the author contends that marketing has a contribution to make to the initial decisions regarding ‘out-of-town’ developments. He describes a study which was carried out in 1970 of the consumer attitudes and opinions towards an ‘out-of-town’ regional centre in Bournemouth, Hampshire. This was followed by an analysis of the extent to which such developments have evolved elsewhere in the world, along with the attitudes of developers, retailers, and Town and Country Planners themselves. The salient points from this research are discussed in this article, along with their implications and applicability for Local Authorities." @default.
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- W2047665694 date "1972-09-01" @default.
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- W2047665694 title "Market research for ‘Out-of-town’ shopping centres" @default.
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- W2047665694 doi "https://doi.org/10.1016/0024-6301(72)90058-1" @default.
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