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- W2047739040 abstract "Although e-commerce has become a familiarretail channel for businesses in developed countries, it is still considered aninnovation in developing countries. Specifically, electronic commerce (e-commerce)in Saudi Arabia is still in the first stage despite its advance and fast growthin ICT marketplace, the highest increase in Internet penetration in the world, strongretail sector, and young population. This research study aims to identify tangiblebarriers influencing consumers in Saudi Arabia to adopt e-commerce. An exploratoryresearch design is used to shed light on the tangible barriers facing Saudi consumerswhen shopping online. This research study identified key tangible barriers and theirrelative importance for both e-commerce adapters and non-adapters facing Saudi consumerwhen shopping online. Practical as well as managerial implicationsare discussed." @default.
- W2047739040 created "2016-06-24" @default.
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- W2047739040 date "2013-01-01" @default.
- W2047739040 modified "2023-10-11" @default.
- W2047739040 title "Barriers to E-Commerce Adoption: Consumers’ Perspectives from a Developing Country" @default.
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- W2047739040 doi "https://doi.org/10.4236/ib.2013.52008" @default.
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