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- W2050147669 endingPage "236" @default.
- W2050147669 startingPage "211" @default.
- W2050147669 abstract "Social marketing involves campaigns that aim to change individual behavior as well as prosocial behavior in diverse fields, such as health prevention and environment protection. Restricted public funds, debates about the social responsibilities of governments, nonprofit organizations and societies, as well as financial crises have increased interest in effective social marketing as a means of mitigating existing social problems. This article aims to draw the big picture on social marketing effectiveness by developing its theoretical framework. This framework brings together fragmented findings on social marketing effectiveness and incorporates a framework as a theoretically grounded process from relevant stimuli to intended responses. It provides a basis for further research. Recommendations for improved social marketing campaigns are derived. Managerial implications have great relevance for public and nonprofit management, as social marketing strongly influences the work and mission of public and nonprofit organizations." @default.
- W2050147669 created "2016-06-24" @default.
- W2050147669 creator A5020942114 @default.
- W2050147669 creator A5088944021 @default.
- W2050147669 date "2013-07-01" @default.
- W2050147669 modified "2023-10-18" @default.
- W2050147669 title "Theoretical Framework of Social Marketing Effectiveness: Drawing the Big Picture on its Functioning" @default.
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