FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2050713073> ?p ?o ?g. }

• W2050713073 endingPage "230" @default.
• W2050713073 startingPage "213" @default.
• W2050713073 abstract "Purpose – This article aims to present a model linking loyalty intention, brand commitment, brand credibility and brand awareness. The model shows the mediating role of brand commitment and brand credibility on loyalty intention. The researchers also investigated the changes in the given model under high and low involvement conditions, explicitly considering involvement as between-subject differences rather than between-product differences. The change in customer loyalty intention under varying levels of product involvement is a highly debated topic among researchers. Design/methodology/approach – The model was tested on a sample of 318 executives who have bought and are using deodorants. The respondents had given responses for loyalty intentions, brand commitment, brand credibility, brand awareness and involvement towards the brand of deodorant that they use. Confirmatory factor analysis was used to validate the tool for measurement of constructs and multi-group structural equation modelling for testing the hypotheses and comparing the nested models. Findings – The difference between high and low involvement groups in the given model supports the hierarchy-of-effects view. We found that attitude precedes behaviour for highly involved individuals but followed a different hierarchy among the individuals with low involvement. Research limitations/implications – This research investigates the proposed model for a single product category and so the scope of generalisability is limited to the product selected. This research has considered behavioural intention rather than the behaviour in this study. Practical implications – The study demonstrates the differences in the hierarchy-of-effects among low/high involvement groups. Thus, the findings will have an impact on the approach of practitioners, as different strategies will have to be adopted for the enhancement of loyalty intentions based on the difference in perceived involvement of consumers. Originality/value – This paper shows the need to differently target consumers with different levels of perceived involvement, within the same product class and thus between-subject involvement can be used as a segmentation variable." @default.
• W2050713073 created "2016-06-24" @default.
• W2050713073 creator A5014752565 @default.
• W2050713073 creator A5061939370 @default.
• W2050713073 creator A5090081050 @default.
• W2050713073 date "2014-08-12" @default.
• W2050713073 modified "2023-09-26" @default.
• W2050713073 title "Loyalty intentions" @default.
• W2050713073 cites W1490656669 @default.
• W2050713073 cites W1596452301 @default.
• W2050713073 cites W1968242447 @default.
• W2050713073 cites W1972460270 @default.
• W2050713073 cites W1976472070 @default.
• W2050713073 cites W1992875111 @default.
• W2050713073 cites W1993187030 @default.
• W2050713073 cites W1995526344 @default.
• W2050713073 cites W1996858984 @default.
• W2050713073 cites W2013372156 @default.
• W2050713073 cites W2013926470 @default.
• W2050713073 cites W2022350928 @default.
• W2050713073 cites W2028390795 @default.
• W2050713073 cites W2030493238 @default.
• W2050713073 cites W2030523104 @default.
• W2050713073 cites W2031219994 @default.
• W2050713073 cites W2040884565 @default.
• W2050713073 cites W2051442808 @default.
• W2050713073 cites W2051835401 @default.
• W2050713073 cites W2058644702 @default.
• W2050713073 cites W2062709194 @default.
• W2050713073 cites W2068515472 @default.
• W2050713073 cites W2073978395 @default.
• W2050713073 cites W2075318833 @default.
• W2050713073 cites W2079112773 @default.
• W2050713073 cites W2080760346 @default.
• W2050713073 cites W2085121529 @default.
• W2050713073 cites W2086340175 @default.
• W2050713073 cites W2086753750 @default.
• W2050713073 cites W2087764343 @default.
• W2050713073 cites W2092254798 @default.
• W2050713073 cites W2093661923 @default.
• W2050713073 cites W2099043863 @default.
• W2050713073 cites W2099342631 @default.
• W2050713073 cites W2099697766 @default.
• W2050713073 cites W2102598266 @default.
• W2050713073 cites W2122912498 @default.
• W2050713073 cites W2146358684 @default.
• W2050713073 cites W2148098161 @default.
• W2050713073 cites W2157389841 @default.
• W2050713073 cites W2157846204 @default.
• W2050713073 cites W2164442204 @default.
• W2050713073 cites W2170051053 @default.
• W2050713073 cites W2314170406 @default.
• W2050713073 cites W2323859140 @default.
• W2050713073 cites W2325997495 @default.
• W2050713073 cites W2485234350 @default.
• W2050713073 cites W4234081717 @default.
• W2050713073 cites W4235678817 @default.
• W2050713073 cites W4242690609 @default.
• W2050713073 cites W4243173856 @default.
• W2050713073 cites W4246406132 @default.
• W2050713073 cites W4249442374 @default.
• W2050713073 cites W4253262538 @default.
• W2050713073 cites W4254881770 @default.
• W2050713073 doi "https://doi.org/10.1108/jibr-12-2013-0104" @default.
• W2050713073 hasPublicationYear "2014" @default.
• W2050713073 type Work @default.
• W2050713073 sameAs 2050713073 @default.
• W2050713073 citedByCount "12" @default.
• W2050713073 countsByYear W20507130732015 @default.
• W2050713073 countsByYear W20507130732016 @default.
• W2050713073 countsByYear W20507130732018 @default.
• W2050713073 countsByYear W20507130732019 @default.
• W2050713073 countsByYear W20507130732020 @default.
• W2050713073 countsByYear W20507130732021 @default.
• W2050713073 countsByYear W20507130732023 @default.
• W2050713073 crossrefType "journal-article" @default.
• W2050713073 hasAuthorship W2050713073A5014752565 @default.
• W2050713073 hasAuthorship W2050713073A5061939370 @default.
• W2050713073 hasAuthorship W2050713073A5090081050 @default.
• W2050713073 hasConcept C112698675 @default.
• W2050713073 hasConcept C119002697 @default.
• W2050713073 hasConcept C119857082 @default.
• W2050713073 hasConcept C144133560 @default.
• W2050713073 hasConcept C152455256 @default.
• W2050713073 hasConcept C15744967 @default.
• W2050713073 hasConcept C162853370 @default.
• W2050713073 hasConcept C17744445 @default.
• W2050713073 hasConcept C199539241 @default.
• W2050713073 hasConcept C2524010 @default.
• W2050713073 hasConcept C2776967331 @default.
• W2050713073 hasConcept C2780144342 @default.
• W2050713073 hasConcept C2780224610 @default.
• W2050713073 hasConcept C33923547 @default.
• W2050713073 hasConcept C40722632 @default.
• W2050713073 hasConcept C41008148 @default.
• W2050713073 hasConcept C71104824 @default.
• W2050713073 hasConcept C77805123 @default.
• W2050713073 hasConcept C90673727 @default.

• next