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- W2051000573 abstract "We show how an online advertising network can use filtering, predictive pricing and revenue sharing together to manage the quality of cost-per-click (CPC) traffic. Our results suggest that predictive pricing alone can and should be used instead of filtering to manage organic traffic quality, whereas either method can be used to deter click inflation." @default.
- W2051000573 created "2016-06-24" @default.
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- W2051000573 date "2009-07-06" @default.
- W2051000573 modified "2023-09-26" @default.
- W2051000573 title "Managing the quality of CPC traffic" @default.
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- W2051000573 doi "https://doi.org/10.1145/1566374.1566406" @default.
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