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- W2051003090 abstract "A synthesis of research on consumers' prepurchase behavior suggests that a substantial proportion of purchases does not involve decision making, not even on the first purchase. The heavy emphasis in current research on decision making may discourage investigation of other important kinds of consumer behavior." @default.
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- W2051003090 title "Consumer Decision Making-Fact or Fiction?" @default.
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- W2051003090 doi "https://doi.org/10.1086/208753" @default.
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