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- W2051524949 abstract "This paper views e-commerce (B2C) as a retail innovation that evolves along with newly emerging technological system around the Internet. In the case of e-commerce, this system consists of retailers as adopters and co-developers of technological solutions invented/commercialized by specialists. As part of 'new economy' business practices, what is needed for establishing successful e-commerce venture in terms of tangible resources and competences is not necessarily acquired internally but are coordinated via network relationships. The paper proposes to identify different e-commerce strategies, and outlines the kinds of actors involved in the networks that seem to go along with each strategy. While suggesting that different e-commerce strategies correspond to different networking strategies it points at the importance of relational competences in varying online retailing contexts." @default.
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- W2051524949 date "2002-01-01" @default.
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- W2051524949 title "Towards understanding network relationships in online retailing" @default.
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- W2051524949 doi "https://doi.org/10.1080/09593960210139652" @default.
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