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- W2051829308 abstract "A conceptual typology of nostalgia triggering product and experiential variables in the retail environment is presented. Place, promotion, price, and product triggers are identified and indexical and iconic authenticity are used to explain their potential impact. Nostalgic products are distinguished by the combination of historical or modern qualities of brand, brand identity, and product performance. Managerial implications and future research directions are provided." @default.
- W2051829308 created "2016-06-24" @default.
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- W2051829308 date "2013-09-01" @default.
- W2051829308 modified "2023-09-25" @default.
- W2051829308 title "Profiting from our past: evoking nostalgia in the retail environment" @default.
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- W2051829308 doi "https://doi.org/10.1080/09593969.2013.801359" @default.
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