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- W2051887451 abstract "ABSTRACT The level of interest among women in choosing business as a program of study has contributed substantially to both the nationwide growth of business majors from 1970 to 1987 and the decline that followed. Should undergraduate business programs therefore adopt a gender-based marketing strategy in order to more effectively attract and retain students who demonstrate an interest in the study of business? This five-year study of undergraduates at a small western private college revealed similarities and differences between males and females in their expectations of a business program. These gender comparisons point to product development and promotional strategies business programs of small private colleges can employ for meeting female students' educational expectations." @default.
- W2051887451 created "2016-06-24" @default.
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- W2051887451 date "2001-10-01" @default.
- W2051887451 modified "2023-09-23" @default.
- W2051887451 title "Gender Effects on the Major Selection Process—A Five-Year Study: Implications for Marketing Business Programs of Small Private Colleges to Women" @default.
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- W2051887451 doi "https://doi.org/10.1300/j050v11n02_03" @default.
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