FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2051995890> ?p ?o ?g. }

• W2051995890 endingPage "937" @default.
• W2051995890 startingPage "922" @default.
• W2051995890 abstract "Purpose This study aims to examine the effects of three self‐congruity constructs: the brand's personality congruity (BPC), the brand's user imagery congruity and the brand's usage imagery congruity, in consumers' attitude and brand loyalty toward two luxury fashion brands. Design/methodology/approach Using a sample of Australian consumers, this study examines two luxury fashion brands (CK and Chanel) from two product categories, watches and sunglasses. Structural equation modeling is used to test the hypotheses. Findings This study finds that user and usage imagery congruity are stronger predictors for brand attitude and brand loyalty than BPC in the context of the luxury fashion brands tested. Both user and usage imagery congruity have significant effects in brand attitude and brand loyalty in most analyses. This study finds no significant effect of BPC in either brand attitude or brand loyalty for the two brands tested. Research limitations/implications Future studies should include more populations, product categories and more brands in each category. Practical implications Symbolic benefits are key motivations behind luxury brand purchases. Symbolic benefits are from non‐product‐related attributes like imagery. One important implication of the study is that user and usage imagery are more important to build than attempts to develop a brand's personality. Because most luxury brands market in multiple product categories, attention should be paid to the core perceptions of user and usage imagery for the brand when designing communication strategies for different categories. Originality/value This study provides the first evidence that these self‐congruity concepts may represent different imageries that lead to different effects in brand attitude and brand loyalty. Findings from this study add to the understanding of the consumption of luxury brands." @default.
• W2051995890 created "2016-06-24" @default.
• W2051995890 creator A5058156423 @default.
• W2051995890 creator A5071273589 @default.
• W2051995890 creator A5082825303 @default.
• W2051995890 creator A5089710739 @default.
• W2051995890 date "2012-07-20" @default.
• W2051995890 modified "2023-09-29" @default.
• W2051995890 title "Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands" @default.
• W2051995890 cites W1974099431 @default.
• W2051995890 cites W1990522341 @default.
• W2051995890 cites W1997442570 @default.
• W2051995890 cites W2014920564 @default.
• W2051995890 cites W2024110803 @default.
• W2051995890 cites W2026963292 @default.
• W2051995890 cites W2034776129 @default.
• W2051995890 cites W2035517427 @default.
• W2051995890 cites W2037580789 @default.
• W2051995890 cites W2043085549 @default.
• W2051995890 cites W2047508957 @default.
• W2051995890 cites W2053554282 @default.
• W2051995890 cites W2055902559 @default.
• W2051995890 cites W2066246342 @default.
• W2051995890 cites W2071562692 @default.
• W2051995890 cites W2076765092 @default.
• W2051995890 cites W2086524028 @default.
• W2051995890 cites W2087360911 @default.
• W2051995890 cites W2102467277 @default.
• W2051995890 cites W2133097978 @default.
• W2051995890 cites W2140231937 @default.
• W2051995890 cites W2143299957 @default.
• W2051995890 cites W2144597023 @default.
• W2051995890 cites W2151455758 @default.
• W2051995890 cites W2259978233 @default.
• W2051995890 cites W2266639535 @default.
• W2051995890 cites W2327264015 @default.
• W2051995890 cites W4238483310 @default.
• W2051995890 cites W4239731242 @default.
• W2051995890 cites W4241244867 @default.
• W2051995890 cites W4243262950 @default.
• W2051995890 cites W4245197416 @default.
• W2051995890 cites W4256173697 @default.
• W2051995890 cites W6744951 @default.
• W2051995890 doi "https://doi.org/10.1108/03090561211230098" @default.
• W2051995890 hasPublicationYear "2012" @default.
• W2051995890 type Work @default.
• W2051995890 sameAs 2051995890 @default.
• W2051995890 citedByCount "271" @default.
• W2051995890 countsByYear W20519958902012 @default.
• W2051995890 countsByYear W20519958902013 @default.
• W2051995890 countsByYear W20519958902014 @default.
• W2051995890 countsByYear W20519958902015 @default.
• W2051995890 countsByYear W20519958902016 @default.
• W2051995890 countsByYear W20519958902017 @default.
• W2051995890 countsByYear W20519958902018 @default.
• W2051995890 countsByYear W20519958902019 @default.
• W2051995890 countsByYear W20519958902020 @default.
• W2051995890 countsByYear W20519958902021 @default.
• W2051995890 countsByYear W20519958902022 @default.
• W2051995890 countsByYear W20519958902023 @default.
• W2051995890 crossrefType "journal-article" @default.
• W2051995890 hasAuthorship W2051995890A5058156423 @default.
• W2051995890 hasAuthorship W2051995890A5071273589 @default.
• W2051995890 hasAuthorship W2051995890A5082825303 @default.
• W2051995890 hasAuthorship W2051995890A5089710739 @default.
• W2051995890 hasConcept C11012388 @default.
• W2051995890 hasConcept C112698675 @default.
• W2051995890 hasConcept C119857082 @default.
• W2051995890 hasConcept C144133560 @default.
• W2051995890 hasConcept C147101817 @default.
• W2051995890 hasConcept C151730666 @default.
• W2051995890 hasConcept C152455256 @default.
• W2051995890 hasConcept C15744967 @default.
• W2051995890 hasConcept C162853370 @default.
• W2051995890 hasConcept C187288502 @default.
• W2051995890 hasConcept C205971072 @default.
• W2051995890 hasConcept C2524010 @default.
• W2051995890 hasConcept C2776950860 @default.
• W2051995890 hasConcept C2776967331 @default.
• W2051995890 hasConcept C2779343474 @default.
• W2051995890 hasConcept C2780144342 @default.
• W2051995890 hasConcept C33923547 @default.
• W2051995890 hasConcept C41008148 @default.
• W2051995890 hasConcept C57375061 @default.
• W2051995890 hasConcept C71104824 @default.
• W2051995890 hasConcept C71508700 @default.
• W2051995890 hasConcept C77805123 @default.
• W2051995890 hasConcept C86803240 @default.
• W2051995890 hasConcept C90673727 @default.
• W2051995890 hasConceptScore W2051995890C11012388 @default.
• W2051995890 hasConceptScore W2051995890C112698675 @default.
• W2051995890 hasConceptScore W2051995890C119857082 @default.
• W2051995890 hasConceptScore W2051995890C144133560 @default.
• W2051995890 hasConceptScore W2051995890C147101817 @default.
• W2051995890 hasConceptScore W2051995890C151730666 @default.
• W2051995890 hasConceptScore W2051995890C152455256 @default.
• W2051995890 hasConceptScore W2051995890C15744967 @default.
• W2051995890 hasConceptScore W2051995890C162853370 @default.

• next