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- W2052045346 abstract "Research on green marketing in China is still underdeveloped. The purpose of this article is to present findings on perception, motivation, and marketing practices of a “daily chemical” firm in China that has successfully adopted a green sustainable business approach. Establishing characteristics of firms that instigate green initiatives, it provides a unique conceptual framework for this study. Findings have confirmed much of the literature on green marketing, while making visible specific categories that challenge some previously-held assumptions within the literature. It provides new insights to green marketing in contexts that are not immediately conductive to green sustainable principle." @default.
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- W2052045346 date "2014-04-03" @default.
- W2052045346 modified "2023-09-27" @default.
- W2052045346 title "Green Marketing the Chinese Way: Insights From a Medium-Sized High-Tech Daily Chemical Firm" @default.
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- W2052045346 doi "https://doi.org/10.1080/10599231.2014.904193" @default.
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