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- W2052305325 abstract "Adopting the lenses of transaction cost, agency, internationalization process, and resource-based theories, wepropose a contingency model to explain the link between export channel integration and performance. Theproposed contingency approach resolves prior inconsistent results in the export literature regarding theeffectiveness of export channel integration. The paper suggests theory-based matching strategies for fourcontingencies based on levels of environmental uncertainty and similarity. Export channel integration is effectiveunder conditions of high market similarity and either low or high environmental uncertainty. Under otherconditions, exporters should not integrate. We discuss these with suggestions for research, and for managersdeveloping international strategy." @default.
- W2052305325 created "2016-06-24" @default.
- W2052305325 creator A5018170565 @default.
- W2052305325 date "2011-11-30" @default.
- W2052305325 modified "2023-10-01" @default.
- W2052305325 title "Export Channel Integration Strategy and Performance: A Contingency Approach" @default.
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- W2052305325 doi "https://doi.org/10.5539/ijbm.v6n12p3" @default.
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