Matches in SemOpenAlex for { <https://semopenalex.org/work/W2052551531> ?p ?o ?g. }
- W2052551531 endingPage "360" @default.
- W2052551531 startingPage "347" @default.
- W2052551531 abstract "Purpose – The purpose of this study is to identify key motivations for adolescents using and shopping on the internet, and to segment the sample based on these motivations. Design/methodology/approach – This research occurs in two phases: a qualitative phase involving interviews with adolescents aged 12-15 and parents of adolescents in this age group; then, a quantitative phase using a survey ( n =360) to measure the motivations and other key profiling variables identified in the qualitative phase and the literature review. Findings – The research identifies five basic motivations and two shopping motivations influencing adolescent online usage and shopping. Next, a cluster analysis is conducted using the motivations developed and is used to identify segments of adolescent internet users and shoppers, which are subsequently described. Research limitations/implications – The sample of adolescents was taken from a town in the southeast USA. Caution should be taken when generalizing to adolescents outside this region. Practical implications – This research identifies for internet marketers the different types of adolescent internet users and shoppers. It also recognizes key motivations that marketers should consider when targeting adolescents. Originality/value – This research is the first to identify important segments of adolescents based on their motivations for online usage and shopping, and builds on a limited stream of research relative to adolescents and internet shopping." @default.
- W2052551531 created "2016-06-24" @default.
- W2052551531 creator A5035129109 @default.
- W2052551531 creator A5047804140 @default.
- W2052551531 creator A5056235345 @default.
- W2052551531 date "2013-08-02" @default.
- W2052551531 modified "2023-10-16" @default.
- W2052551531 title "A segmentation of adolescent online users and shoppers" @default.
- W2052551531 cites W1584883541 @default.
- W2052551531 cites W1791587663 @default.
- W2052551531 cites W1966772279 @default.
- W2052551531 cites W1967236000 @default.
- W2052551531 cites W1990079969 @default.
- W2052551531 cites W1993760488 @default.
- W2052551531 cites W2001079794 @default.
- W2052551531 cites W2001600087 @default.
- W2052551531 cites W2001881107 @default.
- W2052551531 cites W2005215882 @default.
- W2052551531 cites W2005649001 @default.
- W2052551531 cites W2006865346 @default.
- W2052551531 cites W2011816005 @default.
- W2052551531 cites W2014637817 @default.
- W2052551531 cites W2019857905 @default.
- W2052551531 cites W2023665150 @default.
- W2052551531 cites W2023793234 @default.
- W2052551531 cites W2025243661 @default.
- W2052551531 cites W2028318746 @default.
- W2052551531 cites W2029749177 @default.
- W2052551531 cites W2034590021 @default.
- W2052551531 cites W2046692807 @default.
- W2052551531 cites W2050251515 @default.
- W2052551531 cites W2055851468 @default.
- W2052551531 cites W2064115572 @default.
- W2052551531 cites W2066627267 @default.
- W2052551531 cites W2072244626 @default.
- W2052551531 cites W2078730746 @default.
- W2052551531 cites W2082092096 @default.
- W2052551531 cites W2099342631 @default.
- W2052551531 cites W2104093905 @default.
- W2052551531 cites W2109434867 @default.
- W2052551531 cites W2110529982 @default.
- W2052551531 cites W2112861291 @default.
- W2052551531 cites W2122114252 @default.
- W2052551531 cites W2130881851 @default.
- W2052551531 cites W2131875738 @default.
- W2052551531 cites W2142822317 @default.
- W2052551531 cites W2146143340 @default.
- W2052551531 cites W2151694441 @default.
- W2052551531 cites W2154384880 @default.
- W2052551531 cites W2167325287 @default.
- W2052551531 cites W2169953612 @default.
- W2052551531 cites W2313083512 @default.
- W2052551531 cites W2341392169 @default.
- W2052551531 cites W2498454620 @default.
- W2052551531 cites W3022518041 @default.
- W2052551531 cites W3123592212 @default.
- W2052551531 cites W4235678817 @default.
- W2052551531 cites W2183008351 @default.
- W2052551531 doi "https://doi.org/10.1108/jsm-10-2011-0157" @default.
- W2052551531 hasPublicationYear "2013" @default.
- W2052551531 type Work @default.
- W2052551531 sameAs 2052551531 @default.
- W2052551531 citedByCount "38" @default.
- W2052551531 countsByYear W20525515312014 @default.
- W2052551531 countsByYear W20525515312015 @default.
- W2052551531 countsByYear W20525515312016 @default.
- W2052551531 countsByYear W20525515312017 @default.
- W2052551531 countsByYear W20525515312018 @default.
- W2052551531 countsByYear W20525515312019 @default.
- W2052551531 countsByYear W20525515312020 @default.
- W2052551531 countsByYear W20525515312021 @default.
- W2052551531 countsByYear W20525515312022 @default.
- W2052551531 countsByYear W20525515312023 @default.
- W2052551531 crossrefType "journal-article" @default.
- W2052551531 hasAuthorship W2052551531A5035129109 @default.
- W2052551531 hasAuthorship W2052551531A5047804140 @default.
- W2052551531 hasAuthorship W2052551531A5056235345 @default.
- W2052551531 hasConcept C11012388 @default.
- W2052551531 hasConcept C110875604 @default.
- W2052551531 hasConcept C111919701 @default.
- W2052551531 hasConcept C112698675 @default.
- W2052551531 hasConcept C125308379 @default.
- W2052551531 hasConcept C136764020 @default.
- W2052551531 hasConcept C144024400 @default.
- W2052551531 hasConcept C144133560 @default.
- W2052551531 hasConcept C15744967 @default.
- W2052551531 hasConcept C162853370 @default.
- W2052551531 hasConcept C185592680 @default.
- W2052551531 hasConcept C187191949 @default.
- W2052551531 hasConcept C190248442 @default.
- W2052551531 hasConcept C198531522 @default.
- W2052551531 hasConcept C2776950860 @default.
- W2052551531 hasConcept C36289849 @default.
- W2052551531 hasConcept C41008148 @default.
- W2052551531 hasConcept C43617362 @default.
- W2052551531 hasConcept C77805123 @default.
- W2052551531 hasConceptScore W2052551531C11012388 @default.
- W2052551531 hasConceptScore W2052551531C110875604 @default.