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- W2053193054 abstract "Purpose – Apparel product attributes on which consumers place importance may change as a country's economy progresses. Built on Kano's theory, this paper seeks to categorize important apparel attributes in USA (developed country) and India (developing country) and compares the results to predict the pattern of change.Design/methodology/approach – The research involved questionnaire surveys from a sample of 670 college students in two countries: the USA (335) and India (335). Data was collected from a Midwestern university in the USA and from colleges affiliated with a university in southern India.Findings – The attributes assigned to Kano's categories of must‐be, performance, and attractive were found to be different by respondents from the USA and India. For example, “fitting” is classified as a must‐be category for US consumers while it belongs to performance category for Indian consumers. “Brand” was an indifferent category in the USA while it was classified as an attractive category for Indian consume..." @default.
- W2053193054 created "2016-06-24" @default.
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- W2053193054 date "2013-07-05" @default.
- W2053193054 modified "2023-09-22" @default.
- W2053193054 title "Cross‐cultural investigation of US and Indian consumer’s apparel attribute choices applying Kano’s theory" @default.
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- W2053193054 doi "https://doi.org/10.1108/jfmm-03-2012-0007" @default.
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