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- W2053204041 abstract "Journal Article Schema Congruity as a Basis for Product Evaluation Get access Joan Meyers-Levy, Joan Meyers-Levy Search for other works by this author on: Oxford Academic PubMed Google Scholar Alice M. Tybout Alice M. Tybout Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 1, June 1989, Pages 39–54, https://doi.org/10.1086/209192 Published: 01 June 1989 Article history Received: 01 May 1987 Revision received: 01 October 1988 Published: 01 June 1989" @default.
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- W2053204041 title "Schema Congruity as a Basis for Product Evaluation" @default.
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