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- W2053400719 abstract "ABSTRACT The objective of this qualitative pilot study was to develop a model to be used by a development agency in formulating communication strategy for community development, providing direction to development communication (DC) specialists/facilitators to play a more strategic role in the development process. Based on the findings of a literature study on communication strategy for development, as well as a case study on The Heifer Project – South Africa, the researchers suggest that an existing model for developing corporate communication strategy (Steyn 2000a) can be used for this purpose. A major insight that emerged from the study was that the existing model for developing corporate communication strategy might also be applied in another context (with slight adaptations in terminology), namely to formulate ‘corporate’ communication strategy for the community/action group involved in the development project – more aptly to be called ‘development’ communication strategy. Such a strategy would make the participatory approach to development, and especially the participatory communication approach, even more ‘participatory’, since the strategic information on issues and stakeholders will be provided by the community and its designated communicator(s) themselves." @default.
- W2053400719 created "2016-06-24" @default.
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- W2053400719 date "2001-01-01" @default.
- W2053400719 modified "2023-10-18" @default.
- W2053400719 title "Communication strategy for community development: a case study of the<i>Heifer project – South Africa</i>" @default.
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- W2053400719 doi "https://doi.org/10.1080/02500160108537904" @default.
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