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- W2053442973 abstract "While much research has been directed at variables critical to successful R&D of new and high-technology products, much less work has been directed at factors crucial to success of these products when the firm attempts to enter the international marketplace. This study surveys Finnish technology firms and identifies those marketing method variables that are associated with successful versus unsuccessful attempts to enter the international marketplace. The rank order of importance of the different marketing methods will be presented." @default.
- W2053442973 created "2016-06-24" @default.
- W2053442973 creator A5026112387 @default.
- W2053442973 date "2013-01-01" @default.
- W2053442973 modified "2023-09-27" @default.
- W2053442973 title "Marketing variables when launching high-technology products into international markets: An empirical study on Finnish technology firms" @default.
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- W2053442973 doi "https://doi.org/10.1016/j.hitech.2013.02.004" @default.
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