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- W2053449132 abstract "An international marketing strategy can only be as good as its implementation. Because implementation becomes more and more difficult through changes in international relations, economic ideologies, pressures of competition and growing professional competence, the negotiations by which implementation largely takes place assume an increasing significance in the outcomes." @default.
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- W2053449132 date "1982-06-01" @default.
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- W2053449132 title "International Marketing as Negotiation with Particular Reference to the People's Republic of China" @default.
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- W2053449132 doi "https://doi.org/10.1108/eb027817" @default.
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