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- W2053717488 abstract "Abstract This study tested whether Mexican consumers have a country-of-origin bias against U.S. ham. A ham label which read either Made in U.S.A. or Made in Mexico was shown to 280 middle-and upper-income participants from Monterrey, Mexico City, and Guadalajara. Results show that participants in the Made in U.S.A. condition rated the product significantly lower (p < .05, one tailed) in terms of quality and nutritiousness; indicated significantly less willingness (p < .01, one tailed) to buy the product; and made significantly fewer (p < .01) favorable comments about the product's freshness, nutritiousness, and naturalness. These participants were also significantly more likely (p < .05) to mention fat, salt, cholesterol, preservatives, and spoilage." @default.
- W2053717488 created "2016-06-24" @default.
- W2053717488 creator A5029445575 @default.
- W2053717488 date "1997-08-04" @default.
- W2053717488 modified "2023-09-26" @default.
- W2053717488 title "Mexican Consumer Bias Against U.S. Ham" @default.
- W2053717488 cites W1528173099 @default.
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- W2053717488 doi "https://doi.org/10.1300/j047v09n01_04" @default.
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