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- W2053991444 abstract "Purpose – The purpose of this research is to undertake an examination of the impacts of socio‐demographic and economic variables on the probability of purchasing financial products. There is relatively little empirical research that has been taken to understand how the underlying economy affects customers' subsequent financial product purchase behaviours. Understanding this influence would improve prediction of when purchases will occur and hence is important for the Customer lifetime value models of financial service organisations.Design/methodology/approach – Two proportional hazard modelling approaches – Cox and Weibull – are compared in terms of predictive ability on a data set from a major insurance company. The risk factors for purchase are both economic and socio‐demographic.Findings – The results show that the external economic environment is an extremely important influence in driving customers' financial products purchasing behaviours. Furthermore, the results also indicate that Cox's proportion..." @default.
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- W2053991444 date "2007-02-06" @default.
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- W2053991444 title "It's the economy stupid: modelling financial product purchases" @default.
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- W2053991444 doi "https://doi.org/10.1108/02652320710722597" @default.
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