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- W2054184423 abstract "Marketing has long been characterised by a new-and-improved, washes whiter, onward-and-upward mindset. Recent years, however, have witnessed a retromarketing revolution, the resurrection, revival and relaunch of old or old style, goods and services. This renaissance, needless to say, has stimulated considerable discussion of the so called 'nostalgia boom.' But, as most retro products combine old fashioned looks with state-of-the-art performance, there is more to retromarketing than 'pining for things past.' Nostalgia too needs to be reconceptualised for a postmodern era and this paper shows how Fredric Jameson's notion of neo-nostalgia can be empirically adapted to an award-winning advertisement for a highly successful retro product, Caffrey's Irish Ale." @default.
- W2054184423 created "2016-06-24" @default.
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- W2054184423 date "2000-01-01" @default.
- W2054184423 modified "2023-09-26" @default.
- W2054184423 title "Tradition on Tap: The Mysterious Case of Caffrey's Irish Ale" @default.
- W2054184423 hasPublicationYear "2000" @default.
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