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• W2054222805 abstract "The discrepancy between verbal attitude and overt behavior bears both on public opinion research and public policy, but there has been little attempt to study the problem with a natural population in a public opinion context. This paper reviews conceptual issues from the attitude-behavior literature and applies them to a public opinion, voting setting. I argue (a) that a large proportion of white Americans seldom or never experience a personal encounter with blacks, thus restricting their realistic behavior orientations and overt behavior toward blacks largely to the policy sphere, and (b) that many of the key issues discussed in voting studies can be subsumed under the more general concerns of the attitude-behavior literature. Using data from the SRC 1968 Presidential Election Survey, the paper examines the process by which affect and action orientation toward blacks are translated into affect, action orientation (voting intention), and overt behavior (voting decision) toward George Wallace, an independent presidential candidate with a strong anti-civil rights campaign platform. The long debate over the observed discrepancy between attitude and overt behavior has been of particular interest to students of interethnic attitudesi I Chiefly motivated by a strong social problems orientation, they wish to assess the implications of negative (and positive) interethnic attitudes for implementing policies harmful or beneficial to the object group. Most empirical studies of the discrepancy between interethnic attitude and discriminatory behavior have been field or laboratory experiments performed on select subgroups. This paper, in contrast, analyzes the problem with a cross-sectional sample within the context of a political event requiring people to translate their personal attitudes and priorities into a political decision. Voting data from a national opinion poll are interesting in this research context for several reasons. First, while the general problem of the relationship between attitude and behavior has direct implications for both public opinion research and public policy, there has been very little attempt to study the problem with a natural population in a public opinion context (a recent innovative exception is Brannon et al.). Second, while most empirical studies of the attitude-behavior discrepancy have used measures of behavior with face-to-face encounters and/or some kind of personal involvement with the object group, a large proportion of white Americans never have an opportunity to act out their attitudes toward blacks in" @default.
• W2054222805 created "2016-06-24" @default.
• W2054222805 creator A5030857595 @default.
• W2054222805 date "1976-03-01" @default.
• W2054222805 modified "2023-09-26" @default.
• W2054222805 title "The Relation Between Verbal Attitude and Overt Behavior: A Public Opinion Application" @default.
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• W2054222805 doi "https://doi.org/10.1093/sf/54.3.646" @default.
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